7 Tips for Voice Over Marketing Success for Small Businesses
December 20th, 2022
14 min read
Voice over is a crucial skill for marketers and publishers to learn. There are many factors to consider if voiceover is the best option for your video.
From the best recording practices to incorporating it into the video, you must take care of everything for perfection.
Because 72% of people prefer watching videos on their phones with sound. You must incorporate sound into your video strategy to maximize its potential.
Finding your company’s voice in your marketing efforts and written content is a powerful way to connect with customers. Engage potential customers, and build a loyal audience. Voice is an aspect of writing that, punctuation and spelling, cannot be taught with a rap from a strong ruler. Strunk and White did get a few things right, including emphasizing the importance of voiceover in marketing and message. Voice should be the driving force behind marketing and message, and you should take the time to develop and apply your own.
- 1 What is Voice over Marketing ?
- 2 Essentials of Voice Over Marketing
- 3 Tips for Voice Over Marketing Success for Small Businesses
- 4 Frequently Asked Questions
What is Voice over Marketing ?
Voice Marketing branding is a strategy that connects all of an organization’s professionally recorded messages. And the distinct characteristics of a given voice to their value proposition.
The central principle here is to make a conscious decision to choose one voiceover to represent your brand. Informed by an understanding of your customer base and the image you’re attempting to convey. This will allow you to:
- Create a sense of familiarity and comfort between your callers and your chosen Voice Artist.
- Create a professional image by providing callers with a consistent experience.
- Check that the messages are consistent across all “Voice Touchpoints.”
Essentials of Voice Over Marketing
Voice over marketing is critical to your long-term and short-term success.
What is the significance of voice over marketing? The answer can be found on the internet. Clients are increasingly sourcing talent online.
- Identify your target audience: Before you start creating your campaign, it’s important to know who you are reach. Consider who you are trying to reach and what kind of voice will appeal to them. A younger audience might respond better to a more energetic and upbeat tone.
- Determine your message: What do you want to say to your audience? What value are you offering? It’s important to have a clear and concise message that resonates with your target audience. And effectively communicates the benefits of your product or service.
- Choose the right voice talent: The voice you choose for your marketing campaign can make a big difference. Hiring a professional voice over artist can add a level of polish and credibility to your marketing efforts.
- Use high-quality audio: Poor-quality audio can ruin a voice over marketing campaign. Consider hiring a professional recording studio or audio engineer to ensure that your audio is top-notch.
- A well-written script can help ensure that your voice over is clear, concise, and effective. Consider hiring a professional copywriter to help you craft a compelling script that resonates with your target audience.
- Consider the length of your voice over: Keep your voice over marketing campaign as brief as possible. Keep your messages concise and to the point, and focus on highlighting the key benefits of your product or service.
- Use a strong call to action: Your voice over marketing campaign should end with a strong call to action.
- Test and optimize: As with any marketing campaign, it’s important to test and optimize your voice.
Tips for Voice Over Marketing Success for Small Businesses
In the world of digital marketing, videos are the new king. And nearly 90% of online marketers say they use video in their marketing campaigns.
Live-action or animated videos can be created for product demonstrations and educational service demos. Corporate messages and presentations, case studies and testimonials, event highlights, industry updates, sneak peeks into your company/team, and much more.
Recent statistics show that video marketing is extremely effective:
- According to 83% of marketers, video helps them generate leads.
- According to 88% of marketers, video has a positive ROI.
- For 51% of digital marketers, video content has the highest ROI of any marketing type.
- 99% of those who use video marketing intend to continue doing so.
- Video marketing can increase revenue nearly 50% faster than non-video marketing.
Sonic Branding is established
Your business most likely has a set of colors, fonts, social media hashtags, your target audience to associate.
Sonic branding is the strategic use of sounds, music, and voices by your company to increase brand recognition.
A distinct voice type aids in the establishment of your company’s branding.
This easily recognized voice assures customers that you “get” them. Your brand appears more trustworthy and familiar, your videos are much more likely to connect with and engage them. This goes a long way toward building brand loyalty and increasing engagement rates.
All great marketing campaigns revolve around brand storytelling. The stories you tell your audience help them connect with your brand and develop a deeper relationship with your products and services.
54% of consumers want to see more video content from a brand or business they support, according to research.
To provide your audience with the information they seek, your video marketing should include,
- The role your brand plays in the lives of your customers. These videos should highlight all of the advantages that your product or service will provide.
- Emotionally charged stories that address your target audience’s core needs or emotions. The right voiceover can instill confidence and trust, demonstrating that your company prioritizes people over profits.
- A whopping 95% of video marketers believe video has improved user understanding of their product or service.
Effective Content Branding
The goal of content marketing is to share relevant information with your target audience that helps them solve a problem or alleviate a specific pain point. This free information establishes your brand as an authority in your niche.
In 2020, video surpassed infographics, podcasts, and blogs as the most popular form of content marketing.
Branded video is now the most memorable type of content shared by businesses, according to 43% of consumers.
Including video with voice overs in your content marketing strategy can result in a 54% increase in brand awareness and higher engagement rates. That could explain why 80% of marketers say video has directly increased their sales.
Engagement in Social Media
There are billions of people on social media around the world, giving your brand the opportunity to broaden its reach, raise brand awareness, and cultivate an engaged audience eager to see what’s new with your company.
The top social media platforms for your business to promote its products and services are Facebook, Instagram, and YouTube. Aside from increasing exposure, using videos with voiceovers in your social media marketing increases website traffic and lead generation. It even keeps your brand top-of-mind among followers, fostering brand loyalty.
Influence Target Audience
Videos with voiceovers that are similar to your target audience help your customers feel seen. Customers will naturally gravitate toward voices so try to find voice over services talent who is similar to your target audience’s age and gender. According to research, some consumers prefer foreign accents in commercials and other audio bites.
Whatever path you take, make sure to collect data from your audience so you can better understand what they want to hear. This could imply that you create different ads with different voices in order to target a specific audience.
With all of the other marketing options available, you might think email marketing is extinct. And email marketing continues to generate the highest ROI for small businesses.
Every time a subscriber receives an email from your brand, you have the opportunity to start a conversation and speak with them directly. This assists your brand in developing long-term relationships that result in repeat customers.
This is especially true when you incorporate video into your email marketing strategy, as these statistics demonstrate:
- Including the word “video” in an email subject line can increase open rates by 6%.
- Including video content in emails has been shown to reduce opt-outs by 75%.
- A video email can increase subscriber engagement by 40%.
- Emails with video increased traffic to 87% of marketers’ websites.
- If your email marketing has been lagging recently, consider including videos with voiceovers to re-energize your audience’s engagement. Do the same with your social media, product pages, and other channels to increase conversions.
You Can Make a Wide Range of Voice Over Content
An AI tool can help you create a variety of projects.
Here is a list of just a few projects that a VO artist can assist you with.
- ELearning—Create instructional videos for your eCommerce website or provide exclusive content to show customers the full range of benefits of your multi-purpose product.
- Audio Books—Inspire your subscribers with narrative stories to help nurture leads, or create industry tips and insights to keep people informed and establish authority.
- Podcasts—Start a podcast for B2B listeners to share knowledge and build an audience.
- Radio—Create a radio presence with effective commercials.
There are numerous approaches to marketing development. The art of marketing is to be creative than just how you can sell to them. It takes time to establish yourself in any industry. But there are some simple ways to find voice over work and get auditions.
Marketing must be consistent in order to be successful. A one-time email campaign or a week of social media promotion followed by a week off will not get you anywhere. Regularly plan and schedule your marketing.
Frequently Asked Questions
Why are Voice Overs Effective ?
Voice overs are widely used in all film genres to move plotlines, tell stories, and provide an intimate look into the minds of the characters. They aid the film’s visual composition to create a greater audience connection and impact by triggering emotions and provide clarity.
Which software is best for voiceover?
Wavel AI is one of the best voiceover tools. You can select from 20+ Languages, 250+ emotions and pitch. Using Wavel to create engaging voice over for videos is a fairly simple and seamless process. All you need is a script, and Wavel will handle everything else. It is the most basic tool for matching the timing of your voice over to the video content.
Is doing voice-over hard?
A voice actor reads and records copy, scripts, directly or performatively, depending on the needs of the project. To get the required performance for the programme or soundbite, they must change inflections, provide different deliveries, enunciate perfectly, and change their tone.
Which software is used for voice editing?
Wavel AI is the best software tool used for voice editing. With its advanced voiceover technology, the main job role is to generate voice data. There might be multiple background noise or individual noise which you would like to remove or add. Professional voice editing software does the same by editing such files. It provides you the tool with features to generate a new audio file.