Maximize Impact: Craft Real-Time Ads on Spotify Every Minute

What Are Spotify Ads?

Looking to advertise on Spotify? Look no further than the Wavel Spotify Ad Studio. With Spotify's vast user base and streaming ad insertion technology, you can reach your audience on your terms, anytime and anywhere. And with new episodes of your favorite podcasts and the latest music from top artists like Coldplay, Spotify is the go-to destination for audio streaming.

As you consider advertising on Spotify, it's worth noting that Spotify ads are inserted every 10 minutes during music and podcast streaming sessions. With a compelling voiceover and a well-crafted message, your brand can capture the attention of millions of users worldwide.

Why should you run a Spotify ad?

Spotify is a powerful platform for digital advertising, with capabilities that rival Google Ad Platform and Facebook's Business Manager. With the rise of audio advertising, Spotify has modernized the industry to help both marketers and creators thrive. However, some users have complained about the high frequency of ads on the platform and their placement in different languages or with voiceovers that aren't relevant to their location. If you're considering advertising on Spotify, here are some benefits to keep in mind:

• Affordable: With a minimum budget of just $250, any company can launch a Spotify Advertising campaign and start engaging with users.
• Wide reach: Spotify has over 365 million active users worldwide, providing advertisers with a large audience to target.
• Precise targeting: Spotify's targeting options allow advertisers to reach specific demographics, interests, and behaviors.
• Audio-focused: With the rise of audio-first content, advertising on Spotify offers a unique opportunity to connect with users through sound.
• Ad format variety: Spotify offers a variety of ad formats, including video, display, and audio, allowing advertisers to choose the format that best suits their message.
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• Campaign optimization: Spotify's Ad Studio provides real-time insights and analytics to help advertisers optimize their campaigns and maximize their impact.

Large Range

Spotify has seen 422 MAU in Q1 2022. Despite having a limited audience in comparison to Facebook and Google, Spotify advertising's reach is expanding more quickly than the market as a whole.

Fantastic Audience Targeting

Targeting options based on Spotify customers' music and podcast consumption patterns provide a wealth of user indications that advertisers can utilise to customise their advertisements. Spotify has raised the bar for podcast advertising above all other platforms. You may target the relevant episode content, which can range from business and finance to pets and mental well-being, based on the genre of the podcast episode that Spotify customers are listening to.

Call To Action That Is Clickable

Getting people to take action is a key objective of any Spotify advertisement. Desirable user behaviour for business can be generated by an ad creative or ad script that can express what you want the user to do.Unlike a radio commercial, Spotify's music and podcast adverts let sponsors pair their audio advertisements with a clickable call-to-action that encourages viewers to visit their website, gather leads, or download their app.

Boost Your Audience Engagement with Highly Engaged Users

Utilizing the Power of Engaging User Activity with Spotify Ads for Improved Audience Engagement. With the typical Spotify user listening to music for 140 minutes every day, the platform presents a unique opportunity for businesses to enhance their audience engagement by leveraging the already engaged user activity through targeted Spotify Ads for a more impactful "moment of truth."

Spotify Ad Studio vs. Wavel Studio

You can easily and affordably contact listeners with the help of Spotify Ad Studio. The ability to quickly produce audio commercials from scratch is lacking, though. Copy and images are needed to create a Google ad (Text Ad/Banner Ad) or a Facebook ad, allowing for short turnaround times. Spotify need a little bit more than just copy and images. To be live-ready, marketers require voiceover for Spotify advertisements. With a $250 commitment from the advertiser, Spotify Ads Studio will find a voice actor, offer a sizable selection of authorized soundtracks, and produce your finished audio. Free of charge, all of this. The voiceover, however, takes between 24 and 48 hours to transmit on the Spotify advertisements platform. With Wavel Studio, Any brand must establish an emotional connection with its audience. Brands may produce voice overs for advertisements using Wavel's AI voices that appeal to Spotify customers and effortlessly meet their needs. With Wavel, producing Spotify audio advertising is a straightforward five-step process:

Step1: Use Wavel's text editor to enter your audio ad script or upload an existing script.

Step2: Select the voice that best suits your ad profile and tonality from Wavel's vast collection of 250+ AI voices.

Step3: To give your advertisement more aesthetic appeal, use the Studio's customization tools, such as emphasis, pausing, and pronunciation.

Step 4: Upload your own music and sync it with the narration, or choose background music from Wavel's collection of soundtracks.

Step 5: To render the audio in the necessary ad format, select "Build Audio" from the menu. You may now use your ad studio account to post the advertisement as a podcast or Spotify music ad. Marketers cannot overlook the fact that there is a rise in interest in audio content. In fact, the majority of production enterprises and businesses are seeking ways to cut costs while simultaneously increasing output volumes. Marketers can be sure that an audio ad they create with platforms like Wavel will produce measurable results for the company.

Wavel Studio includes a variety of capabilities that can make it simple for you to easily generate audio ads and video commercials for Spotify's advertising platform.

Rich features that Spotify ads studio miss out on. Here is a long list of elements designed to make it simple to implement the advertising campaign's creative.

Voices and tones of Choice 250+ AI voices in 20+ languages and accents are available from Wavel Studio. The voice can be filtered by gender, use case, language, accent, and tonality. Pitch The pitch determines how high or low a sound is. You can pick the voice over preferred pitch. Pronunciation You can alter the pronunciation of any word in the project using the pronunciation tool. When a certain voice cannot precisely enunciate any word, this might be employed. Put Pause Using the add pause tool, you may insert pauses between words, phrases, or paragraphs. One of the most important tools for voiceover synchronizing is this. Emphasis You can emphasize a word or words with the Emphasis tool to highlight a word's important parts. Songs and Soundtracks There is a selection of background music available from Wavel Studio. In order to make it easier for you to select an audio track that suits your needs, it is also labeled by use case and musical genre.

How to Write a Spotify Ads Script with Calls to Action and Brand Cues

The best part of making an advertisement is writing the script. To deliver the brand message, it is crucial to identify what you are marketing and who your target audience is. Three essential ideas to keep in mind when you write your script

Defining The Brand

Ads should begin by imprinting the brand name in users' thoughts. It might be as easy as saying "hello" to the listeners to spread the word about your brand. Make sure listeners are aware of who they are listening to. You may establish ad recall by doing this.

Concentrate on One Message

Choose just one value proposition or narrative that you wish to share with the target audience.

Pick A Voiceover That Suits You

The purpose of a voice for a brand is to forge deep connections with its audience. It is crucial to impart characteristics of trust, aspiration, authority, likability, and a host of other qualities, depending on the brand's business sector and target market. Decide what you want listeners to feel when they hear the advertisement. The script and voice for each of these components must be delivered by the ad creative. A variety of text-to-speech voices, ranging from happy and energetic to bright and cheery, are available at Wavel Studio. For a variety of different tonalities, we have developed commercial voices.

Test Out Targeting And Context

With their first-party user profiling, Spotify has the fundamentals covered in terms of demographics. You can select to target consumers based on their age, gender, and geography depending on who your audience is. The ability to give the context of Spotify users is the biggest advantage of advertising on Spotify. To send the Spotify audio ad, advertisers can select the podcast episode, music genre, or both. Choose a combination that functions best for your company. For businesses wishing to advertise with a particular goal, Spotify advertising now enables bespoke targeting in addition to the aforementioned possibilities.

Observe The Guidelines For Audio Ads.

The Spotify Adverts Studio permits audio ads that last 15 or 30 seconds when they are combined with a display ad. A regular advertisement can last no more than 30 seconds. The number of words might vary from 50 to 80 depending on the speed of the speech. The typical voiceover speed is 2 words per second, making it easy to calculate words to time. The specifications for ad format are listed in full here. File Type The Spotify ad studio uses MP3 audio files. For programmatic and the private market, use OGG format. Having both ad formats will enable you to distribute your Spotify marketing campaign more widely. File sizes for the private market and programmatic are 500 MB and 1 MB, respectively, for Spotify's ad studio. Sample rate. To reduce the possibility of using the incorrect playback speed, make sure you adhere to this sample rate, 44.1 kHz. Audio bitrate. Given that an advertisement is frequently paired with a high-quality podcast episode or music track, it is essential for an effective advertisement to have 192 kbps in setting. Loudness of the audio as a whole A -16 LUFS average loudness ensures that the volume of the advertisement matches the content. Publish in Stereo exporting in stereo is a must. Ad formats in stereo make it easier to maintain a consistent listening experience between Spotify music tracks and audio and video advertisements. Alternative Formats With Spotify advertising, a 60-second long form audio ad type that can be skipped from 31 to 60 seconds is available. However, the Spotify ad studio does not presently support this format.