Audio commentaries for Voice & Media Advertising

Advertising Voice Overs

Voice overs are one of the quickest, simplest, and most cost-effective ways to connect with, engage, and convert an audience into customers. Furthermore, they allow brands to streamline production and reduce costs while maintaining engagement. According to studies, ads and commercials with voice overs consistently outperform those without in focus groups and target audiences.
Furthermore, voice over assists ads in delivering new information, lending credibility, and being more relevant and persuasive. Ads are most effective when they both show and tell the message and story that the advertiser wants consumers to remember.

Diverse AI voice actors 

Voice overs are one of the quickest, simplest, and most cost-effective ways to connect with, engage, and convert an audience into customers. Furthermore, they allow brands to streamline production and reduce costs while maintaining engagement. According to studies, ads and commercials with voice overs consistently outperform those without in focus groups and target audiences.
Furthermore, voice over assists ads in delivering new information, lending credibility, and being more relevant and persuasive. Ads are most effective when they both show and tell the message and story that the advertiser wants consumers to remember.Voice-over commercials help audiences understand what a company stands for while also allowing brands to demonstrate their value and showcase their products and services in as much detail as possible. Wavel provides AI voices for all advertising use cases, including YouTube video and audio ads, Instagram ads, and Spotify audio ads.

Selecting the Best Voice for Your Ad

Choosing the right voice for your commercial can help you establish brand recall and increase engagement rates. According to research, an annoying voice recording with a forceful delivery can cause up to 75% of customers to abandon a purchase. The right voice will connect with listeners and compel them to pay attention, eventually encouraging them to act on the call to action.
Getting the tone right will assist businesses in maintaining consistency across multiple channels. Age, delivery style, and tone of voice are also important factors in commercials. If you're going for a hard sell, you should use a more announcer-like tone of voice.If you prefer a soft sell, a pleasant and friendly tone will suffice.

As a result, it's critical to select a confident voice that sounds like or appeals to the target audience, as this helps to solidify a company's positioning. In fact, a distinct voice tells customers that you "get" them, and your brand appears more trustworthy and familiar. They assist in acquainting your customers with your product or service. When it comes to reaching out and forming an emotional connection with many consumers, the right voice can make all the difference.

Wavel has AI voices for all fields of business, from fun, lighthearted tones that connect with a younger audience to highly professional, authoritative voices that capture the attention of a mature audience.We have calm and authoritative tones that are appropriate for life insurance commercials, as well as empowering and uplifting tones that are appropriate for beauty and self-care product advertisements.

Voice Selection

When selecting the 'right' voice for your ad, keep two things in mind: longevity and audience. According to studies, people respond better to advertisements that use the same voice in multiple ads. Similarly, knowing your audience is critical. Who is this project intended for?

While there are various opportunities to directly tell the consumer what you want them to hear rather than hoping they understand what you're trying to tell them, make sure that your voiceover does not conflict with or cause "interference" with the message you want to convey.
Teens, for example, may relate more to a youthful and upbeat voice than adults, who are more likely to connect with a mature voice that is naturally deep, rich, relaxed, and resonant. Overall, the voice must identify with your brand image and reflect the preferences of your target audience.

Wavel's key features for advertising videos

Marketing teams can use Wavel to either create a custom AI voice from a human voice that best suits their business or choose from one of the many AI voices available on Wavel's text to audio platform. For the former, if you have a well-known corporate leader who you want to be the face (and voice) of your company, you could use Wavel to create an AI voice that looks like them.
If you want a brand voice but don't have a specific human voice in mind, Wavel offers several natural-sounding AI voices from which to choose the right commercial voice for your business.A genuine human voice with personality and a confident tone that matches the brand will make your audience feel heard and represented. This not only improves brand metrics but also has long-term benefits such as increasing consumer consideration and purchase intent.

Pronunciation

You can highlight different words, particularly those that define your business, by pronouncing them in a specific way using Wavel studio's pronunciation functionality.
Emphasis

Using Wavel's 'Emphasis' feature, highlight specific words in your script to highlight your company's core values. You can also use emphasis to draw attention to the names of high-end products.
Pauses

Allow your audience to effectively listen to, absorb, and process your messaging by including pauses in your marketing video script.
Multiple languages, multiple voices

Create voice overs in multiple languages for your marketing campaigns and commercials to appeal to audiences all over the world. Wavel provides a diverse set of 250+ AI voices in 20+ languages. Among the languages available are Spanish, German, Russian, Italian, Japanese, and Chinese. You can also add fun, enjoyable elements to your ad copy by using different accents in your voice over work.
For example, if you have multiple characters in your brand radio, internet, and TV spots marketing jingle, you can select a different AI voice or accent from Wavel's diverse range of voices for each character.

Make your advertisement stand out.

Voice overs are the secret sauce your marketing strategy requires to dominate in today's competitive landscape and beyond, whether you're a small business owner or a Fortune 500 company. A catchy jingle, a catchy headline, and a good script combined with an engaging and professional voice over are essential ingredients for success in the advertising industry. With Wavel's AI voices, you can reach the exact audience you want to reach with marketing videos that produce real results.