Top 10 Benefits of Text-to-Speech for Businesses
February 7th, 2023
14 min read
Generalizations regarding business are challenging. Every business is different. Every industry, every market, and every period provides unique obstacles. But one idea holds true across sectors and time: Companies prosper when they continuously deliver fantastic client experiences.
However, consumer expectations, which are never static, are what great customer experiences depend on. The public’s preferences for interacting with brands change along with technology. Never before has this transformation been occurring at such a rapid rate.
Invest in technology that enhances user experiences across viewpoints, from websites to mobile apps to a new generation of A.I. bots, to keep customers satisfied as their expectations change. One of these essential technologies is text-to-speech (TTS).
- 1 Voice Computing Illustrates Text-to-Speech Advantages
- 2 Ten Business Benefits of Text-To-Speech
- 2.1 1. Access to a Larger, More Diverse Audience
- 2.2 2. More Productive and Satisfying Automation in Customer Service
- 2.3 3. Flexible, Economic Media Production
- 2.4 4. Digital Channels that instantly recognize Brands
- 2.5 5. With the Internet of Things, Implementation is Simple
- 2.6 6. More effective results for Corporate Learning initiatives
- 2.7 7. Improved Internal Communications That Also Increase Employee Satisfaction
- 2.8 8. Higher Rates of Employee Retention
- 2.9 9. More Personalized Customer Interactions
- 2.10 10. Improved Corporate Image
- 2.11 Conclusion
- 2.12 Frequently Asked Questions
Voice Computing Illustrates Text-to-Speech Advantages
In the same way that touch screens replaced keyboards and mice in the 2010s, voice user interfaces—and the conversational interactions they offer—are also rapidly gaining popularity. By 2022, almost half of the people will be using voice assistants, illustrating the new voice paradigm. Over half of the American adults used innovative home technology that same year, demonstrating its popularity. And you will hear it in an intelligent voice speaker near you; between 2014 and 2022, the number of people using these devices increased from 0 to about 95 million.
The development of new digital places like the metaverse and augmented reality is already fueled by speech interactions over the internet. However, wise business choices don’t just occur. Benefits from new investments must generate rapid returns. Does text to speech. Here are just ten of the numerous TTS advantages, ranging from increased brand attachment to corporate learning, to demonstrate how.
Ten Business Benefits of Text-To-Speech
Marketing is essential to the success of any company. The most important component of any business is it. Since technology has become so prevalent in the 21st century, marketing has also advanced technologically.
There is now a new marketing strategy that enables consumers to speak written material. In the flurry of life, people do not have enough time to read every word of every text. They can choose to hear the information. Additionally, this technology has shown to be helpful for those who have reading issues, such as dyslexics and persons with disabilities.
This innovative technology has been incorporated into business practices by numerous business owners. Let’s now explore a few benefits of text-to-speech software as they relate to business marketing.
1. Access to a Larger, More Diverse Audience
The removal of barriers to accessibility was one of TTS’s early uses. That still holds true. For example, text-to-speech opens opportunities for older folks who struggle with increasingly complex user interfaces, those with disabilities, and second-language learners. The advantages of TTS, however, go beyond ethical behavior or even regulatory compliance. Voice technology is also essential for expanding your clientele, and TTS makes voice technology more accessible than you might imagine.
More than a quarter-half of adults in the U.S. alone have a disability. Between 2010 and 2020, the population over 65 increased by more than a third. Additionally, since 2000, more people than ever before now speak a native language other than English at home. Leaving these populations out of your market reduces it to a tiny portion of the potential overall, which is only part of the story. All kinds of new audiences can access material thanks to text-to-speech. For instance:
- TTS assists organizations in reaching groups with low literacy rates in the public, nonprofit, and media sectors.
- TTS aids in managing finances and resources for educational institutions, especially for accommodations; rather than requesting a professor to read content aloud, the TTS takes care of the job.
2. More Productive and Satisfying Automation in Customer Service
Interactive voice response (IVR) systems’ promise is finally being fulfilled by conversational A.I. Long hold times, complex menus, and poor containment rates are all history. However, you need a friendly, lifelike TTS voice to deliver an automated customer support system that satisfies callers.
This all adds to a more cost-effective IVR system that results in happy clients and a genuinely scalable customer care solution for contact centers, websites, mobile apps, and even in-person meetings with tech support.
3. Flexible, Economic Media Production
Every business controls the content, and speech reaches more people than text alone. With TTS, the cost of hiring voice actors to record your scripts would be reasonable. You have to pay again when you update your material, not just financially but also in terms of time and labour.
With the help of text-to-speech creation tools, you can quickly keep your messaging current by updating information on your own. Additionally, it saves you from paying for expensive voice actors, recording studios, and engineers.
4. Digital Channels that instantly recognize Brands
Many software-based applications provide more than just realistic TTS voices. Additionally, we’ll collaborate with you to create a fresh synthetic voice. This includes specially designed TTS voices that are perfect for your particular markets. Additionally, it features a unique TTS voice that is brand-specific to your business.
Customers can instantly recognize your brand when you utilize a distinctive, identifiable voice across your speech channels. Across an expanding number of speech channels, you maintain the same brand personality.
5. With the Internet of Things, Implementation is Simple
Many individuals think that this programme may be downloaded manually. However, if you are unable to download this programme, you can convert text to voice using a number of cloud-based formats. Many platforms offer Software as a Service (SAAS), which is beneficial in this context. The audio is quickly generated with the aid of a few necessary codes. The Internet of Things (IoT) is progressively establishing itself as a key element in the business’ transformation.
It focuses on maximizing consumer interaction by focusing on customer involvement through various media. Text-to-speech platforms with linked devices offer a user-friendly method of consumer communication. The implementation of these modes results in an increase in the workload of pre- and post-sales tasks. Throughput is increased by the speech-to-text programme.
6. More effective results for Corporate Learning initiatives
Everybody learns uniquely. Some like to read stuff. Others who hear it afterwards remember it better. Many people respond well to the simultaneous delivery of text and speech in a bimodal presentation. Text-to-speech is an affordable solution to give staff members bimodal and auditory options, enhancing learning outcomes with each new module.
That’s especially crucial now that workforces are more diverse. The languages spoken by the employees could differ. They could struggle with learning issues or eyesight problems.
7. Improved Internal Communications That Also Increase Employee Satisfaction
Strong corporate communication is vital for maintaining goals and techniques alignment across the whole organization. A diverse workforce necessitates diverse forms of communication. Every worker can read, listen, or do both when text-to-speech is available. This keeps information flowing for everyone, reduces workplace frustration, and improves the environment for employee engagement and happiness.
A second significant benefit that becomes increasingly important as labor markets tighten in the wake of the COVID-19 pandemic is directly correlated with higher employee satisfaction.
8. Higher Rates of Employee Retention
There were more than 10 million open positions in the U.S. as of August 2022. Less than 6 million unemployed persons were looking for jobs in that month.
Because of this, many businesses found that the only way to fill a job role was to hire someone away from another. Unsurprisingly, the challenge of hiring becomes more challenging.
However, it’s usually more economical to keep the employees you have than hire a new employee, regardless of general market trends. As we’ve mentioned, TTS can enhance the efficiency of internal communications and corporate learning. That helps to increase employee happiness, which results in higher staff retention rates.
9. More Personalized Customer Interactions
Representation is important, and with many software-based applications’s extensive and expanding library of TTS voices, you can precisely match your audience’s language, dialect, and speaking patterns with A.I. speech. Do you need help finding your markets in our TTS options right now?
Text-to-speech technology has already been utilized by several brands. While doing so, they noticed that their activities were efficient. They can now process huge amounts of content far quicker than they could before thanks to this technology. Efficiency is a crucial component of every business’s growth. Like no other approach, this one encourages effectiveness.
Operations entail converting enormous amounts of data into audio notes for effective handling. According to statistics, text-to-speech technology has been effective for corporate marketing. It has aided in raising conversion rates. According to research, this technology has significantly improved pre- and post-sales services. With the aid of modern technology, marketing techniques have undergone a great change.
10. Improved Corporate Image
Researchers discovered a larger truth about the company’s popularity when the Royal National Institute of Blind People (RNIB) conducted thorough research on video game accessibility.
According to research co-authored by John Paton, the innovation and technology officer for RNIB, 95% of respondents say that having accessibility in a game improves their opinion of the developer.
Your industry will likely benefit from what the gaming industry has to offer. People have a better opinion of businesses that work to increase accessibility. You can improve your reputation with customers by showing a genuine commitment to inclusion by providing TTS options to staff and customers.
Text-to-speech technology is essential for businesses because it allows them to efficiently communicate with customers and clients through various channels. It can be used in customer service, telemarketing, and automated messaging systems to provide information and assistance quickly and easily. Additionally, text-to-speech can create more accessible and inclusive customer experiences by delivering audio options for those with visual impairments. Text-to-speech can help businesses save time and resources while improving customer satisfaction.
Frequently Asked Questions
- What advantages does text-to-speech technology offer?
Technology for “read aloud” is another name for it. TTS may take words on a computer or other digital device and turn them into audio with the click or touch of a button. TTS is particularly beneficial for children who have trouble reading. However, it can also aid children in their writing, editing, and even focus.
- Who can profit from text-to-speech technology?
With text-to-speech (TTS), a computer or tablet speaks the words on the screen aloud to the user. TTS is a highly common form of assistive technology. Students who have trouble reading, especially those who have trouble decoding, are fond of this technology.
- What distinguishes text-to-speech?
Your computer can play back written text as spoken words using text-to-speech (TTS). You can hear the majority of the text that appears on your screen in Word, Outlook, PowerPoint, and OneNote depending on your configuration and installed TTS engines.
- Does text-to-speech work well?
Kids with dyslexia or any other learning disabilities, such as ADHD, will benefit from text to speech since it allows students to hear how words are spelled because it reads aloud. Particular text to speech devices can even help kids with their writing by using word prediction algorithms and phonetic spell checks.