Creative Power Unleashed: Top 10 Video Advertising Software for 2023
June 10th, 2023
14 min read
In today’s digital age, video advertising has become a go-to strategy for marketers seeking to connect with their target audience. Whether you’re looking to build brand awareness or drive direct response initiatives, video advertising software provides an all-in-one solution to effectively manage and place video ads on websites.
With the ability to track metrics like engagement rates and conversions, video advertising software provides a clear picture of the success of your campaigns. And with advanced targeting options such as demographics, geolocation, and behavior-based targeting, you can ensure your ads are reaching the right audience at the right time.
But video advertising doesn’t operate in a silo – it’s just one piece of a comprehensive cross-channel strategy. That’s why video advertising software is often bundled with other advertising channels like search, display, mobile, and social media advertising software, providing a one-stop-shop for all your advertising needs. So if you’re looking to stay ahead of the competition and maximize your ROI, video advertising software is the way to go.
- Deliver measurable results by tracking critical success metrics like viewability, engagement, conversions, and return on ad spend (ROAS)
- Offer advanced targeting options such as demographics, geolocation, device type, and behavior-based targeting
- Provide reporting and analytics to optimize campaigns and improve performance over time
- Integrate with other advertising channels for a comprehensive cross-channel strategy
- Stay up-to-date with the latest video ad formats, including in-stream, out-stream, and native video ads.
- 1 What is a Video Advertising Software?
- 1.1 Top 10 Video Advertising Software
- 1.2 A Chart of Comparison
- 1.3 Conclusion
- 1.4 Frequently Asked Questions
What is a Video Advertising Software?
A video advertising software is a tool or platform that allows businesses and individuals to create and distribute video ads online. These software tools often provide features such as video editing, templates, and distribution options that make it easier to create and publish video ads for social media, websites, and other online platforms.
Video advertising software can range from simple video advertising tools to more advanced platforms with sophisticated analytics and targeting options. Some popular video advertising software includes Adobe Premiere Pro, Final Cut Pro, iMovie, and Wistia. Other options include online video ad builders such as Animoto, Wave.video, and Promo.com.
Overall, video advertising software can be a powerful tool for businesses and marketers looking to reach their target audience with engaging and impactful video content.
Top 10 Video Advertising Software
Video advertising is one of the most effective ways to reach and engage with audiences online. With the rise of video content across social media platforms and streaming services, businesses and marketers are increasingly turning to video advertising to promote their products and services.
To create successful video ads, however, you need the right tools. There are many video advertising software solutions on the market today, each with its own unique features and capabilities. In this blog, we’ll take a look at the top 10 best video advertising software and what makes them stand out.
Image Credit – StackAdapt
Main features: programmatic advertising, AI-powered optimization, real-time reporting, cross-device targeting
Product description: StackAdapt is a self-serve programmatic advertising platform that empowers marketers to plan, execute and optimize digital advertising campaigns across multiple channels.
Verdict: StackAdapt is a great option for marketers looking for a comprehensive and user-friendly platform that offers advanced targeting and optimization features. Pricing varies based on campaign scope and budget.
Image Credit – Mediaocean
Main features: media planning, buying, and analytics, cross-channel integration, data management, workflow automation
Product description: Mediaocean provides end-to-end advertising workflow automation solutions that streamline media buying, planning, and analytics across traditional and digital channels.
Verdict: Mediaocean is a solid choice for agencies and advertisers who need a robust platform that can handle complex media buying and planning needs. Pricing is not publicly disclosed and is typically negotiated based on client needs.
Image Credit – Adelphic
Main features: cross-device targeting, programmatic advertising, audience insights and analytics, real-time bidding
Product description: Adelphic is a programmatic advertising platform that offers cross-device targeting and audience insights to enable smarter, data-driven advertising campaigns.
Verdict: Adelphic is a good option for marketers who are looking to run programmatic campaigns with a focus on cross-device targeting. Pricing is typically based on a percentage of media spend.
4. Amazon Video Ads
Image Credit – Amazon
Main features: video ad placements on Amazon-owned properties, advanced targeting options, real-time reporting and analytics
Product description: Amazon Video Ads allow advertisers to place video ads on Amazon-owned properties such as Amazon Prime Video, IMDb, and Twitch, and access advanced targeting options and real-time reporting.
Verdict: Amazon Video Ads is a great option for advertisers who want to reach Amazon’s massive audience and have access to advanced targeting options. Pricing varies based on ad format, placement, and targeting options.
Image Credit – Celtra
Main features: creative management platform, dynamic creative optimization, real-time analytics, cross-device compatibility
Product description: Celtra is a creative management platform that allows marketers to design, launch, and optimize digital ad campaigns with ease, thanks to advanced features such as dynamic creative optimization and real-time analytics.
Verdict: Celtra is a good option for marketers who want to focus on creative optimization and delivering engaging, high-performing ad campaigns. Pricing is based on a monthly subscription fee.
Image Credit – Basis
Main features: cross-channel media planning and buying, programmatic advertising, workflow automation, reporting and analytics
Product description: Basis is a comprehensive media planning and buying platform that enables marketers to execute programmatic campaigns across multiple channels, automate workflows, and access detailed reporting and analytics.
Verdict: Basis is a good option for agencies and advertisers who want a single platform that can handle all aspects of media planning and buying. Pricing varies based on usage and campaign scope.
7. The Trade Desk
Image Credit – The TradeDesk
Main features: programmatic advertising, advanced targeting and optimization, real-time reporting and analytics, cross-device compatibility
Product description: The Trade Desk is a programmatic advertising platform that offers advanced targeting and optimization features, real-time reporting, and cross-device compatibility to help marketers deliver effective digital campaigns.
Verdict: The Trade Desk is a solid option for marketers who want a highly customizable programmatic advertising platform that can deliver results across multiple channels. Pricing is based on a percentage of media spend.
Image Credit – PlayPlay
Main features: easy-to-use video editing tools, pre-built templates, real-time collaboration, social media integration
Product description: PlayPlay is a video editing platform that enables marketers to quickly create professional-quality videos using pre-built templates, easy-to-use editing tools, and real-time collaboration features. The platform also integrates with social media platforms for easy sharing and distribution.
Verdict: PlayPlay is a great option for small businesses and marketers who need an easy-to-use video editing tool with a low learning curve. Pricing starts at €29 per month.
Image Credit – ReachOut.Ai
Main features: AI-powered video prospecting, personalization tools, real-time engagement tracking, CRM integration
Product description: ReachOut.ai is a video prospecting platform that uses AI to enable marketers to create personalized video messages at scale. The platform also offers real-time engagement tracking and CRM integration to help drive conversions.
Verdict: ReachOut.ai is a good option for B2B marketers who want to leverage video to improve their prospecting efforts. Pricing starts at $99 per month.
Image Credit – Sharethrough
Main features: native video advertising, programmatic buying, real-time optimization, detailed analytics
Product description: Sharethrough is a native video advertising platform that allows advertisers to create and distribute video ads across a network of premium publishers. The platform also offers programmatic buying, real-time optimization, and detailed analytics to help drive performance.
Verdict: Sharethrough is a great option for marketers looking for a native advertising solution with programmatic buying capabilities. Pricing is based on a percentage of media spend.
A Chart of Comparison
|Software||Main Features||Google Ratings||Pricing||Best for|
|StackAdapt||Programmatic advertising, AI optimization, omnichannel marketing, retargeting, audience segmentation||4.4/5||Custom quote based on ad spend||Mid-sized and enterprise businesses|
|Mediaocean||Advertising management, media planning, buying, invoicing, and payments, cross-channel insights, real-time reporting||4.2/5||Custom quote based on usage||Advertising agencies, brands, and publishers|
|Adelphic||Programmatic advertising, omnichannel targeting, cross-device identity resolution, dynamic creative optimization, analytics and reporting||4.2/5||Custom quote based on usage||Midsize and enterprise businesses|
|Amazon Video Ads||Video advertising on Amazon properties, targeting options, brand safety measures, video reporting||4.2/5||Self-serve, pay-per-click||Brands selling on Amazon|
|Celtra||Creative management platform, dynamic creative optimization, cross-channel distribution, real-time analytics||4.1/5||Custom quote based on usage||Advertising agencies, brands, and publishers|
|Basis||Cross-channel media buying platform, programmatic advertising, real-time optimization, audience targeting, reporting||4.1/5||Custom quote based on usage||Advertising agencies, mid-sized, and enterprise businesses|
|The Trade Desk||Programmatic advertising, real-time bidding, cross-device targeting, audience segmentation, data management||4.5/5||Custom quote based on ad spend||Midsize and enterprise businesses|
|PlayPlay||Video creation platform, drag-and-drop editing, templates, stock footage, animated graphics||4.5/5||Starts at €29/month||SMBs, social media marketers|
|ReachOut.ai||AI-powered outreach, personalized email campaigns, email automation, real-time analytics||4.9/5||Starts at $49/month||Sales and marketing teams|
|Sharethrough||Native advertising platform, content discovery, AI optimization, programmatic buying, real-time analytics||4.1/5||Custom quote based on usage||Brands and publishers|
Video advertising has become a crucial part of modern marketing strategies. As people increasingly consume content on digital platforms, brands are turning to video ads to capture their attention and deliver compelling messages. There are numerous video advertising software solutions available in the market, each with their own unique features, pricing models, and target audiences.
StackAdapt is a popular programmatic advertising platform that uses AI optimization to help midsize and enterprise businesses target and retarget audiences across multiple channels. Mediaocean is another software that helps advertising agencies, brands, and publishers manage their advertising campaigns from planning to invoicing and payments. Adelphic provides advanced targeting and optimization features, including cross-device identity resolution and dynamic creative optimization.
Amazon Video Ads is an ideal option for brands selling on Amazon, as it allows them to run video ads on the platform and use targeting options to reach their desired audience. Celtra offers a creative management platform with dynamic creative optimization and real-time analytics for advertising agencies, brands, and publishers. Basis provides cross-channel media buying and programmatic advertising features for advertising agencies and mid-sized and enterprise businesses.
The Trade Desk is a programmatic advertising platform that allows midsize and enterprise businesses to bid in real-time and target audiences across devices. PlayPlay is a video creation platform that offers templates, stock footage, and animated graphics for SMBs and social media marketers. ReachOut.ai provides AI-powered outreach and email automation features for sales and marketing teams. Finally, Sharethrough is a native advertising platform that uses AI optimization and programmatic buying to help brands and publishers deliver content to their target audience.
In conclusion, the video advertising software market is diverse and offers a range of solutions to suit the needs of various businesses and industries. Choosing the right video advertising software requires careful consideration of factors such as budget, target audience, and desired features. Businesses can benefit greatly from implementing a video advertising strategy using one of these software solutions to reach their desired audience and achieve their marketing goals.
Frequently Asked Questions
Which Software Is Best For Creating Animated Videos?
If you want to create animated videos, software such as Powtoon, Moovly, or Toonly are great options. They offer a range of templates and animation features, allowing you to create engaging animated videos for your advertising campaigns.
What Is The Best Software For Creating Explainer Videos?
For creating explainer videos, software such as VideoScribe, Renderforest, or Vyond are great options. They offer features such as whiteboard animation, character animation, and voiceover recording, allowing you to create informative and engaging explainer videos.
Can I Use A Mobile App For Video Advertising Software?
Yes, there are many mobile apps available for creating and editing videos, such as Adobe Premiere Rush, InShot, or Quik. These apps offer similar features as desktop software, allowing you to create and edit videos on-the-go using your mobile device. However, they may have limitations in terms of advanced features and functionality compared to desktop software.