Snapcut
SnapCut is an AI‑powered video editing platform that transforms long-form videos (podcasts, tutorials, speeches) into engaging, short-format clips optimized for social media like TikTok, Instagram Reels, and YouTube Shorts. Featuring auto hook selection, smart captions in 34 languages with high accuracy, and perfect auto-reframing for any aspect ratio, it dramatically simplifies repurposing content. Available via web and mobile (iOS and Mac), SnapCut offers a free Spark plan and affordable paid tiers aimed at individual creators and professionals. By automating highlight detection, trimming, captioning, and formatting, SnapCut delivers polished, social-ready videos in minutes.
On this page
hello@snapcut.ai
Address
123 Main Street, San Francisco, CA 94105, USA
Founded
2024
Founder
Bao‑Khanh Nguyen
CEO
Bao‑Khanh Nguyen
About Snapcut
Everything to know about Snapcut: From founders, to reviews, and subscription cost.
SnapCut excels by automating the entire short-form video repurposing workflow via advanced AI. Its primary USP is hook detection—AI identifies the most engaging moments to extract viral-worthy clips. It supports multi-language auto-captioning in 34 languages with 97%+ accuracy, making content accessible globally. Auto-reframing ensures clips are perfectly formatted for vertical, square, or horizontal viewing, without manual cropping. Users benefit from a tiered pricing model with a free Spark plan, 720p+ outputs, and watermark-free Pro options. Additional standout features include social-media-ready templates, smart transitions, and support for a variety of video formats (MP4, MOV, AVI). Together, these capabilities save creators significant editing time, enhance reach, and maintain consistent brand presentation across platforms.
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All Snapcut Products
Snapcut's Product Categories
AI Subtitles
AI Clips Maker
Pricing
Here's a simple look at how much Snapcut cost. It has free options so you can try them out!
| Free | Starter | Pro | |
|---|---|---|---|
| Monthly Pricing | $0/month | $8.99/month | $16.99/month |
| Yearly Pricing | $0/year | $107.88/year | $136/year |
Prices are estimates and can change, so always check their official websites for the latest info!
Features
Discover the key features that make Snapcut stand out.
| Feature | What it unlocks |
|---|---|
| AI Hook Selection | Automatically pinpoints the most engaging parts of long videos to turn into attention-grabbing clips. |
| Smart Auto‑Captions | Generates captions in 34 languages with 97%+ accuracy. Customizable styles and exportable SRT files make localization simple. |
| Auto‑Reframing & Multi‑Aspect Output | Dynamically crops content into 9:16, 1:1, and 16:9 formats to meet platform specs without manual adjustments. |
| Free & Tiered Plans | Includes a free Spark plan (60–150 minutes/month with watermark/basic resolution) and affordable Pro/Enterprise upgrades offering 4K, no watermark, templates, and API access. |
Use Cases
See the top Snapcut use cases and interesting ways you can use Snapcut
| Podcasters | Turn long interviews into bite‑sized teaser clips for social platforms to boost listener engagement. |
| Educators & Coaches | Clip course videos into topic‑focused segments for microlearning and enhanced student retention. |
| Product Reviewers | Extract product highlights and key points to create compelling, shareable review snippets. |
| Motivational Speakers | Capture powerful soundbites from speeches to increase social reach and inspire audiences. |
| Commentators & Streamers | Repackage streams into highlight reels for YouTube Shorts or Instagram Reels. |
| Marketers & Brands | Automate production of branded, captioned ads and social content to amplify campaigns affordably. |
Snapcut Pros and Cons
Here's a balanced view of Snapcut's strengths and weaknesses.
| Snapcut Pros | Snapcut Cons |
|---|---|
| The fully automated pipeline—from hook detection to captioning—slashes editing time by up to 80%. | Best performance in dialogue-heavy videos; less effective for cinematic or action-heavy content. |
| With 34 languages supported, videos can easily reach diverse international audiences. | Monthly minute caps may be restrictive for prolific creators unless upgrading. |
| Auto-reframing ensures perfect formatting for any platform, reducing manual work. | Spark plan clips include watermarks, potentially reducing professionalism. |
| A free Spark plan allows experimentation, while affordable upgrades scale as needs grow. | Early iOS/macOS app versions report crashes or lags during editing |
| Intuitive workflow. Upload, auto-process, review, export—makes it accessible even for non‑editors. | With limited leadership transparency, enterprise buyers may seek more organizational clarity. |
Reviews
See the top positive and negative reviews for Snapcut
It kinda sucks...Not gonna lie. It's a good idea, but it kinda sucks. I tried to upload a video to edit, but it told me the max limit was 2GB. So, I had to use another video editor to cut my original video in half. So, here I go all excited to upload my now half video (not that big a deal, right?), but then it tells me "Task too long to complete". Essentially, my first experience using Snapcut, and I ended up using another app to appease their limits, and it STILL told me to buzz off. Overall, very disappointed. I don't understand why an editor for longform content would demand you upload the footage. Why not just make a desktop app? Then, people could upload the smaller, ready to publish clips, which I THOUGHT was the point of this app. DevintheDeveloper 2 |
Cool idea but still very betaJust installed tier 2 tried to upload a video but not possible. Error message implies we can upload 512GB then 2 GB ....Will wait for 59 days and try again ....hopefully they have a rapid dev team. lots of great competition out there Monschmeister 3 |
What a bummer!I really wanted to like this tool. I was super excited to try it out as this kind of tool was something I had been looking for. Unfortunately, it didn't work for me. I tried 2 different videos from YouTube (one of 2 minutes and the other of 7 minutes), with different settings and even with just the basic settings for the query, they all came with "Task tooks too long to complete!" message. They did take a long time but it's too bad that I had to wait for nothing :( Giving it 3 tacos as it may be an user-error issue and the UI is pretty intuitive. But sadly, I'll be returning as it didn't work for me. lauris7 3 |
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