Magichour
Magic Hour is an all-in-one AI-driven video and image creation platform that empowers creators, marketers, and professionals to generate high-quality content effortlessly. Built during YC’s Winter 2024 batch, it offers face swap, lip-sync, text-to-video, image-to-video, animation, and subtitle generation tools within a user-friendly interface. Trusted by creators across industries, Magic Hour leverages advanced open-source AI models to simplify production workflows and enable rich multimedia storytelling—no editing skills required. The platform also includes API/SDK access, making it ideal for both individual creators and enterprise integrations.
On this page
support@magichour.ai
Address
San Francisco, California, USA
Founded
2023
Founder
Runbo Li and David Hu
CEO
Runbo Li
About Magichour
Everything to know about Magichour: From founders, to reviews, and subscription cost.
Magic Hour stands out by offering an integrated suite of AI image and video tools—face swaps, lip-syncing, text-to-video, animations, and subtitle generation—all accessible through a polished, intuitive UX. As a Y Combinator-backed startup (Winter 2024), it streamlines the entire creative pipeline: pick from curated templates, customize visuals or audio, and export content in MP4 or MOV format. With free tiers and premium plans, users enjoy HD outputs, longer video support, watermark removal, and advanced features like multiple-face detection and cloud-based infrastructure. Leveraging open-source AI models with intelligent tuning, Magic Hour delivers high fidelity results even for users without technical skills. The platform also offers powerful API and SDK integrations—enabling embed workflows into third-party apps, social platforms, or enterprise systems with usage-based pricing.
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All Magichour Products
Magichour's Product Categories
AI Avatar Video generator
AI Clips Maker
AI Faceless Video Generator
AI Video Editing
AI Video Generator
AI Ad Maker
Pricing
Here's a simple look at how much Magichour cost. It has free options so you can try them out!
| Basic | Creator | Pro | Business | |
|---|---|---|---|---|
| Monthly Pricing | Free | $9.71/month | $48.55/month | $248.19/month |
| Yearly Pricing | Free | $116.52/year | $582.59/year | $2978.22/year |
Prices are estimates and can change, so always check their official websites for the latest info!
Features
Discover the key features that make Magichour stand out.
| Feature | What it unlocks |
|---|---|
| Face‑Swap Video | Use AI to superimpose any uploaded face onto existing video footage in a few clicks—ideal for memes, storytelling, or avatar creation. |
| Text‑to‑Video & Image‑to‑Video | Generate fully animated videos from text prompts or still images, including stop‑motion style and motion‑enhanced clips. |
| Lip‑Sync & Talking Photo | Sync any audio clip to a photo or video—perfect for narrative dialogue, AI presenters, or personalized greetings. |
| Subtitle Generator & Template Library | Automatically transcribe and caption videos, with ready-made templates to streamline creation for marketing, education, and social media. |
Use Cases
See the top Magichour use cases and interesting ways you can use Magichour
| Social Media Content Creation | Quickly make engaging reels or TikToks with AI-driven face swaps, lip-syncs, and animated visuals to boost views and follows. |
| Marketing Campaigns | Brands can produce localized ads or product demos using templates combined with customizable AI video creation workflows. |
| Educational & Explainer Videos | Generate visual lessons or narrated guides from text or images—ideal for e-learning, onboarding, and training modules. |
| Personalized Greetings & UGC | Create fun personalized messages and memes for birthdays, anniversaries, or community campaigns using face-swap and lip-sync tools. |
| Prototype & Pre‑visualization | Designers and filmmakers can rapidly prototype promo videos or animatics using photo-to-video or text-to-video generators. |
| API-Based Enterprise Integrations | Developers can integrate Magic Hour’s tools into apps, platforms, or internal tools via API/SDK—empowering automated video workflows at scale. |
Magichour Pros and Cons
Here's a balanced view of Magichour's strengths and weaknesses.
| Magichour Pros | Magichour Cons |
|---|---|
| Magic Hour consolidates powerful AI tools, face swap, animation, lip sync, captioning—into a single, intuitive platform usable by beginners and pros alike. | While powerful, certain face swaps or text-to-video animations can appear cartoony or unnatural, depending on the input data and model tuning. |
| Using templates and cloud infrastructure, users can generate high-quality content in minutes without installing software or managing hardware. | Free accounts are restricted to lower resolutions (e.g., 512×512) and shorter clips, prompting upgrades for professional-grade content. |
| The free plan allows experimentation with limited outputs, and paid tiers unlock HD quality, longer video durations, and watermark-free results. | Currently, face‑swap supports one face at a time; multi‑face scenarios are still in development and not yet available. |
| Built for integration, Magic Hour provides APIs and SDKs that support seamless embedding into apps, automating video creation workflows. | Magic Hour focuses on generation, not editing—users must export to external editors like Premiere or CapCut for sequencing or fine-tuning. |
| Backed by YC Winter 2024 and early traction (including interviews with creators and content partnerships), it benefits from continuous iteration and rapid feature expansion. | All rendering happens server‑side, so users require internet access and may face wait times or privacy concerns regarding media uploads. |
Reviews
See the top positive and negative reviews for Magichour
Magic Hour takes a thoughtful approachAt first, I was skeptical. There have been dozens of AI video apps launched this year and they all do the same text-to-video generation. What was different here was the UX. Magic Hour takes a thoughtful approach to giving you a toolset, and then making it easy for you to take baby steps towards using them. For non-AI techies, this is a godsend. Alexander M. 5 |
Could be bettergeneration output could be better Dibyajyoti Kalita 4 |
I would need 1000 points to make a face swap videoIt said I would need 1000 points to make a face swap video. I purchased 1000 points uploaded my pic and hit button to make the video. It said I needed 1001 points to make the video. I purchased another 1000 points because that’s the smallest amount you offer. Reset everything and it told I need 2001 points to make the video. It was then I realized I could adjust the time to change the number of points due. Your website doesn’t make that clear. That is so deceptive. It’s a cheap trick to make you rich. Stop trying to rip off your customers. kevindepew1 1 |
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