How Local Content is Gaining Global Popularity in Media and Entertainment Industry
August 29th, 2022
14 min read
The Entertainment Industry is associated with the adjectives thrilling and vibrant. It creates an experience for the audience that captures their interest and attention. The industry is not just limited to movies, music, or print but also social media. Social media has changed the shape of the sector as it paved the way for globalization.
Due to the pandemic, the Media and Entertainment Industry has turned to OTT (Over the Top) video streaming platforms. There is a Huge demand for quality content, and one unique aspect of the industry is the appeal. The accessibility provided by the OTT platforms is attractive to the global market. Accessibility is the key to attracting the audience of that niche. Content preference in a particular need has many factors influencing it, like culture, government regulation, income, technological advancement, and dynamic global trends, and the most important factor is language.
At its core, theMedia and Entertainment Industryis all about building audiences. The industry is highly dependent on market interests. The change from content creators to consumers’ demand deciding the content was critical. First, the complex audience behaviour should be decoded and understood based on which the content can be created that meets the need of the target market. Audience and engagement analytics are the core around which the content ideas and production is done. The main blockbuster shows or movies would be the ones that the audience like, and the creators aim to attract the audience.
Productions that capture the depth of different cultures and the stories of minorities are gaining popularity. Data from research shows that people have established trust and loyalty toward brands that offer diversity, equity, and inclusion, including data collection via data capture forms. We can apply this insight not only to ads and video content but also to the media and Entertainment Industry. This quality not only positively impacts the content that will be delivered but also changes the culture, reducing indifference between groups and promoting inclusivity in all sectors. Includingvarious Languageshas built a bridge between the different audience segments.
Content Localization with Wavel
Online tools ease the process of Content localization.Wavelis one tool that uses AI to deliver services like translation, subtitles, voiceover, captions, and dubbing. Its media and entertainment industry services help modify content in global languages. That helps reach a wider audience with just one video content. One of the main aspects of using these tools is efficiency. Time is of the essence when it comes to the media and entertainment industry to deliver the content on time and not lose the audience. Its customizable features and scalable methods make it easy and efficient to use.
Before, it was all theatres and DVDs for movies, and music was played on radios, but now it is mainly played in cars and on online platforms likeSpotifyandYouTube. The news was spread through newspapers, but now through blogs and e-magazines. The model of distribution has changed drastically. The primary source of the distribution of content is the Internet. Content promotion and distribution strategies have also shifted with the emergence of SEO and index crawlers that rank your content. Social media is another emerging platform in the entertainment industry as people have started to spend a lot of time every day. This platform has become one of the best advertising platforms.
Localization is an important aspect that is creating a shift in the industry. If you look at the Spanish show,Money Heist, or other Korean shows that are gaining traction in other markets, you can see that the subtitles and the social media reach have created the buzz.
The ever-changing and new trends are hard to keep up with, but it is necessary to keep track of the technology available to keep up with the trends. The current attraction towards subtitles can be captured through localization. To improve marketability and localize content, Wavel is one tool you should check for its services.