The world is becoming reliant on technology, and there is no sign of it slowing down in the future. Nowadays, displaying content on multiple pages plays a significant role in developing brand awareness. Out of which, majoritively, it is video content for better understanding and retaining information. But did you know that 90% of people watch videos with the sound off? Therefore, video content having captions redefines natural viewing experiences and helps understand and retain better. Moreover, providing captions to your video content makes videos accessible to people with disabilities to engage and interact effectively.

Power Of Captions In Today’s Time

Do you know what captioning is? To put it simply, captioning is a displayed text on video or TV to provide interpretive information to the viewers. It is a written delineation of what is said in the video. It creates a seamless viewing experience for the user to understand everything without sound.

The words are synchronized to match what is there in the video, allowing the viewer to follow everything in sync. Caption consists of dialogues, descriptive texts for background noise, and the tone in which the words are spoken.

One of the best examples of the power of captions in today’s time is that you can easily scroll through social media platforms with the volume off. With the help of captions, you can understand everything about the video. Moreover, captions are a great way to promote engagement in workplace meetings and conference calls, and videos can be made accessible with captions.

The best example would be how educational institutions use captions to offer an undisturbed learning experience to students with certain disabilities. Not only this, but in fact, students can benefit and enhance their note-taking, revision, and literacy habits through captioning.

What Is Closed Captioning?

Closed captioning provides a visual aid to the videos. The text is in a separate file and can be enabled / disabled as per the users’ choice. It is in the form of subtitles or transcribed texts from dialogues. Initially, closed captioning was intended to help those with disabilities.

But now, with the advancement in the age of technology, it is used in different situations as well. For example, closed captioning also incorporates instant dialogue transcription on sporting events, talk shows, live shows, or speeches. On the other hand, prerecorded captioning is basically for movies, game apps, and TV shows.

Key Points to Consider While Hiring Closed Captioning Services?

Today, videos and the quality of content are considered the right mix for global brand awareness. However, a video without content does not have the powerful impact of a video with content. So, here comes the question of what is closed captioning services? The need for video localization services is rising day by day.

If your main objective is to localize content to reach a wider audience, you must hire closed captioning services.
Before that, you need to consider the following things:

  • Make sure that you find a captioning vendor who is reliable, accurate, and efficient.
  • Measure their accuracy rate in terms of spelling and grammar.
  • Make sure that the right way of captioning leads to high-quality output.
  • Privacy and data security for your rich content are key.

Closed captioning services help videos rank high in search results and enhance accessibility, engagement, and overall viewer experience.

Captions: Why It Is Important To Caption Your Video Content

Most of the videos are watched without sound. Captions improve viewership, and they keep the viewers engaged without any access to sound. To have a better user experience, it’s imperative to offer the viewers an option just to read rather than watch the video.

Closed captioning services for video help your video content in the ranking factor. Moreover, it is easily searchable on Google, thereby improving discoverability. You can also opt for video localization captions to translate the video completely. For instance, English videos can be translated into Chinese, Spanish, Russian, or other languages to reach a wider global audience and scale your content.

Captions For Zoom Meetings And Its Impact Since Covid-19

Almost every individual has been using Zoom calls due to the outbreak of Covid-19. Undoubtedly, the zoom closed captioning requirement has also increased for office meetings and study material in schools, colleges, and universities.

Now, Zoom conferencing has become such a popular platform at work. The best way to make your conference calls or meetings more engaging is possible through zoom closed captioning.

Live captions provide your meeting attendees with more alternatives for connecting with you, resulting in a more fulfilling meeting experience. In meetings, captions have been demonstrated to boost attendee participation and information retention. They also make your session accessible to people with disabilities.


Now, you must know what the future holds for closed captioning. First, closed captions start video localization and content scaling to different parts of the world. Many industries use closed captioning to improve their user experience, such as E-learning Platforms, Movies, Theatres, Songs, etc. Even, Disneyland is using captioning bandwagon for their audience’s comfort. 

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Sneha Mukherjee

Content and Copywriter at Wavel AI

I fuse my passion for technology with storytelling, breathing life into our innovative solutions through words. My mission transcends features, focusing on crafting engaging narratives that connect users and render AI accessible to all.