Synthesia
Synthesia is a leading AI-powered video creation platform that transforms plain text into polished, studio-quality videos using photorealistic avatars—no cameras, actors, or filming equipment required. Boasting over 230 diverse avatars and support for more than 140 languages, it enables efficient multilingual video production ideal for training, marketing, and internal communications. With built-in features like voice cloning, script-to-video conversion, templating, and collaborative editing, it slashes production time and costs while maintaining professional quality.
On this page
victor@synthesia.io
Address
Kent House, 14–17 Market Place, London, W1W 8AJ, United Kingdom
Founded
2017
Founder
Professor Lourdes Agapito, Matthias (Matt) Niessner, Victor Riparbelli, and Steffen Tjerrild
CEO
Victor Riparbelli
About Synthesia
Everything to know about Synthesia: From founders, to reviews, and subscription cost.
Synthesia is a AI-powered platform that converts text into studio-quality videos using photorealistic avatars—no cameras, actors, or film equipment needed. Trusted by over 60% of Fortune 100 companies and 60,000+ customers globally, it supports 140+ languages and 150+ diverse avatars. The platform features voice cloning, script-writing assistance, PowerPoint imports, and robust brand customization. Ideal for training, marketing, and corporate communications, Synthesia democratizes video creation at scale.
Synthesia stands out by enabling rapid, cost-efficient video creation through AI avatars eliminating the need for traditional production resources. Its multilingual capabilities allow content production in over 140 languages, perfect for global audiences. With built-in voice cloning, users can generate videos speaking in their own voice or choose from a vast avatar library.
Conversational Voice AI, trained to speak your business.
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Darth Vader - Orginal
Original
Darth Vader - Clone
Clone
Neil Tyson - Original
Original
Neil Tyson - Clone
Clone
Oprah Winfrey - Orginal
Original
Oprah Winfrey - Clone
Clone
All Synthesia Products
Synthesia's Product Categories
AI Ad Maker
AI Video Generator
AI Dubbing
AI Avatar Video generator
Pricing
Here's a simple look at how much Synthesia cost. It has free options so you can try them out!
| Starter | Professional | Enterprise | |
|---|---|---|---|
| Monthly Pricing | $29/month | $99/month | $299/month |
| Yearly Pricing | $290/year | $990/year | $2990/year |
Prices are estimates and can change, so always check their official websites for the latest info!
Features
Discover the key features that make Synthesia stand out.
| Feature | What it unlocks |
|---|---|
| AI Video Generation & Script Assistant | Quickly create videos by typing or pasting text; optionally auto-generate scripts using AI questions about your target audience and messaging. |
| Multilingual Support & Voice Cloning | Support for 140+ languages and accents, plus ability to clone your own voice (on paid plans) for authentic narration. |
| Avatar & Brand Customization | Choose from 150+ diverse avatars or create a custom one; customize backgrounds, logos, fonts, and templates to match brand identity |
| PowerPoint Import & Embed Integration | Import slides directly for conversion to video; embedded videos auto-update with new edits, streamlining content maintenance |
Use Cases
See the top Synthesia use cases and interesting ways you can use Synthesia
| Employee Training & eLearning | Easily turn standard policy documents or presentations into training videos available globally through 140+ language options |
| Sales Enablement | Create AI-driven sales pitch videos at scale, featuring customized content and avatars tailored to regions or client segments. |
| Corporate Internal Communication | Communicate company updates or announcements with consistent, on-brand video avatars without planning shoots or travel. |
| Marketing Content & Ad Localization | Produce video ads in multiple languages rapidly (e.g., using avatars like Beckham in multiple markets) |
| Customer Support & Tutorials | Generate explainer or onboarding videos efficiently especially useful for software demos or product walkthroughs. |
| Global Outreach & Localization | Reach international audiences by translating videos via voice and avatar localization, simplifying global communication strategy. |
Synthesia Pros and Cons
Here's a balanced view of Synthesia's strengths and weaknesses.
| Synthesia Pros | Synthesia Cons |
|---|---|
| Create polished videos using just text, no actors or coding required | Facial expression and movement limitations may result in robotic visuals |
| Supports over 140 languages and accents—ideal for global reach | Paid plans cap on annual minutes; extras require add-ons. |
| Full control over avatars, colors, fonts, and templates | Occasional mispronunciation or awkward emphasis may occur. |
| PowerPoint import and live embed updates streamline revisions | Potential for misinformation if misused, though controls exist. |
| SOC 2 certification and misuse prevention protocols bolster security | Avatars can’t yet convey complex emotional nuance needed for certain content. |
Reviews
See the top positive and negative reviews for Synthesia
works good for instructional videos ONLYtemplates, low yearly price, good for instructional or course creator. only works well for instructional videos, no way to AI generate video elements, customer support is NOT the best Grace E. 3 |
Super easy to use and intuitive platformSynthesia is incredible easy to use. The user interface is clena, intuitive, and makes the video creation process simple even for beginners. It doesn't take long to get the hang of things, and overall workflow feels smooth and efficient. Perfect for quickly creating professional-looking videos without any technical hassle. Some of the AI avatars could use improvement when it comes to facial expressions. A few of them can appear a bit flat or even unintentionally sad, which sometimes affects the tone of the video — especially for upbeat or high-energy content. More expressive and emotionally aligned avatars would make a big difference. Miguel H. 4 |
Great tool! Very intuitive and customisableI love the level of customisation it offers while also providing a great AI support for parts that I am not fully comfortable with. I am not a very creative person so I need some extra help with creating training content and Synthesia is the perfect match for my gaps. The access to a wide range of stock content is also super great, allowing me to search across various media types that suit my needs. It's intuitive and the avatars and the voice overs are super realistic. Nothing so far. It took me a few hours to get fully comfortable with it while also trying out other similar tools but decided to stick with Synthesia due to the ease of use and the functionalities it offers. Timea T. 5 |
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