Submagic
Submagic is a Paris‑based software startup revolutionizing short‑form video editing through AI. With just three clicks, users can create engaging, captioned videos by automatically adding dynamic subtitles, B‑roll, sound effects, and transitions. Powered by acclaimed customer support, Submagic simplifies video production for marketers, agencies, and social influencers. Their mission is to save users time while delivering polished, scroll‑stopping content fast.
On this page
david@submagic.co
Address
10 rue du Colisée, 75008 Paris, France
Founded
2023
Founder
Tsi‑fei Chan, David Zitoun
CEO
David Zitoun
About Submagic
Everything to know about Submagic: From founders, to reviews, and subscription cost.
Submagic is an AI-powered video editing tool that helps creators instantly generate engaging short-form videos with auto subtitles, effects, and viral hooks. Designed for speed and simplicity, it’s trusted by millions to turn raw footage into scroll-stopping content in just a few clicks. It stands out by merging AI-powered automation with intuitive simplicity to streamline the creation of viral short-form videos. Key USPs include lightning-fast caption generation in over 48 languages, automated trimming of filler and silent bits, and instant integration of b-roll, music, and visual flair — all within a few clicks. The platform’s Magic Clips feature extracts viral-worthy moments from long-form footage, while AI translation expands global reach effortlessly. Supported by dynamic zooms, transitions, and hook templates, Submagic ensures every video pops.
Conversational Voice AI, trained to speak your business.
Get Started
Darth Vader - Orginal
Original
Darth Vader - Clone
Clone
Neil Tyson - Original
Original
Neil Tyson - Clone
Clone
Oprah Winfrey - Orginal
Original
Oprah Winfrey - Clone
Clone
All Submagic Products
Submagic's Product Categories
AI Clips Maker
AI Subtitles
AI Video Editing
Pricing
Here's a simple look at how much Submagic cost. It has free options so you can try them out!
| Starter | Professional | Enterprise | |
|---|---|---|---|
| Monthly Pricing | $29/month | $99/month | $299/month |
| Yearly Pricing | $290/year | $990/year | $2990/year |
Prices are estimates and can change, so always check their official websites for the latest info!
Features
Discover the key features that make Submagic stand out.
| Feature | What it unlocks |
|---|---|
| Dynamic Captions | Automatically generate stylized, animated subtitles in 48+ languages with 99% accuracy, ideal for silent-video viewers and SEO. |
| Magic Clips | AI selects standout moments from longer content and turns them into viral-ready shorts with one click saves hours of manual editing. |
| Smart B‑Roll & Effects | Auto-inserts relevant stock footage, emojis, GIFs, transitions, and sound effects to keep viewers engaged and elevate visual storytelling. |
| Multi‑Language Video Translation | Translates captions into 100+ languages in one click, enabling global reach and localization without extra tools. |
Use Cases
See the top Submagic use cases and interesting ways you can use Submagic
| Social Media Marketers | Produce viral TikToks, Instagram & Facebook Reels with polished captions and visual effects to boost engagement. |
| YouTube Creators | Repurpose long-form videos into high-impact Shorts or Clips ready for monetization and algorithm-driven distribution. |
| Agencies & Advertisers | Scale content production across multiple clients by creating brand-cohesive, engaging short-form ads in minutes. |
| Online Course Coaches | Generate bite‑sized lessons and teaser clips complete with captions and B-roll to improve learner reach and retention. |
| E‑commerce Brands | Showcase products through short, captioned demos and ads, perfect for social storefronts and targeted campaigns. |
| Real Estate Agents | Create compelling property walkthrough clips with highlights, animated text, and music to draw in potential buyers. |
Submagic Pros and Cons
Here's a balanced view of Submagic's strengths and weaknesses.
| Submagic Pros | Submagic Cons |
|---|---|
| Generates high-end short-form content (captions, B-roll, hooks) in just seconds—10+ hours of editing time saved weekly. | Some users report bugs in features like Magic Clips and timeline editing exports can occasionally fail. |
| Boasts 99% accuracy across 48+ languages, making videos accessible and SEO-friendly. | Video exports are capped at 1080p and 60 fps, even if the source is higher, could frustrate high-res content creators. |
| One-click translation into 100+ languages broadens global reach with no manual effort. | Occasional processing delays and performance slowdowns during high-volume usage reported by some users. |
| Combines editing, captioning, trimming, B‑roll, transitions, and audio in a single platform. No need for multiple tools. | A few users mention unclear pricing tiers and unexpected charges when upgrading or canceling. |
| According to Trustpilot, customer service is helpful, resolving issues like billing and feature requests | Some advanced editing tools are still being refined and may lag behind dedicated editing platforms. |
Reviews
See the top positive and negative reviews for Submagic
Editing has never been easierThe trimming and auto-captions features on Submagic work wonders! Just the fact that it identifies all the silences and that I can easily remove them with 1 click saves me so much time. Also the customer service is 10/10. The software is still not perfect, but Stefan and Mo always solve any issues I might have. There are still some bugs, and the trimming isn't perfect. Obviously if I cut the video manually it would be the best option but the time Submagic saves is so much more worth it. Victoria S. 5 |
Wellit's super practical and well I recommend. It overlapping on the subtitles so improve that. Clem's 3 |
Best investment ever!Submagic makes video editing so much easier and faster. I love how it lets me trim the video before editing the captions without me jumping back and forth between different video editing apps The templates and editing features like b-rolls, stock images, transitions, and auto-zooms make my videos look great with little effort. Adding sound effects and music is super easy, and the tool even generates descriptions and hashtags for me. It's very user-friendly, even if you're not tech-savvy. Sometimes, the text in the captions goes off-screen, so you need to check and fix it. These issues are manageable but can be a bit annoying. Millie P. 4 |
Top Submagic alternatives
See the top alternatives to Submagic and see how they compare.
4.5 G2, Capterra
Speechify
A leading technology company that offers AI-based reading assistance.
4.5 G2, Capterra
Eleven Labs
ElevenLabs is an AI voice generation platform that transforms text into lifelike speech in over 70 languages. With powerful features like voice cloning, multilingual dubbing, and real-time audio generation, it's ideal for creators, developers, and enterprises looking to scale high-quality voice content. Whether you're building audiobooks, videos, games, or virtual assistants, ElevenLabs delivers human-like voices with emotion, clarity, and customization.
4.5 G2, Capterra
Wavel AI
Wavel AI is a powerful AI-driven platform that enables creators and businesses to produce multilingual, voice-enriched content at scale. With top-priority features like AI dubbing, voice cloning, and automated subtitles, Wavel makes it easy to localize videos and engage global audiences. From lifelike text-to-speech to faceless video generation and AI ad creation, the platform offers a full suite of tools tailored for content creators, marketers, educators, and developers seeking fast, high-quality audio-video production.
4.4 Trustpilot
Cartesia AI
Cartesia AI is a platform focused on generating natural speech and powering voice applications, particularly for voice cloning and text-to-speech in real time
4.7 G2, Capterra
Murf AI
Murf AI is a voice-over platform that turns text into lifelike speech, helping users create studio-quality voiceovers in minutes
4.4 G2, Capterra
Lovo AI
LOVO AI is a leading AI voice platform that offers realistic text-to-speech and voiceover solutions for diverse users.
4.5 G2, Capterra
Play AI
Play.ht is a AI voice generation platform offering voicing solutions for creators and businesses worldwide.
5 G2, Capterra
Natural Reader
A leading AI voice technology company offering text-to-speech solutions for individuals and businesses.
